Competed against award-winning Media Agencies to secure this contract, heading the digital and online channels of a national marketing campaign for a debut cookbook.
Created traction for the book launch, developed the official website, produced promotional content and media assets deployed in co-marketing activities with national press.
Established social media identities, trained the author in social channels, consulted on social media strategy and the cost-effective use of third parties.
Identified engagement opportunities with early adopters and niche influencers that helped generate sales direct from the author.
Published in January 2016 the book featured in The Times, was book of the week in The Telegraph, appeared in over 40 nationally distributed magazines plus received national radio coverage.
Continue to maintain the book’s website and working on a product roadmap for the release of branded spice rubs.