Supported sellers of luxury vehicles and experience with niche performance accessory e-commerce.
Bespoke selling campaigns for luxury and sports vehicles, based in Central London.
Data and Market analysis:
Created a data scraping tool to chart realtime prices from online vehicle marketplaces.
Vehicle price data from this tool was used to formulate price expectation and to set price taking into account direct competing vehicles available on the market.
Sales copy for paid listings:
Produced effective sales copy shaped by vehicle characteristics and prospective customer psychographic profiles.
Successfully generated leads with over 90% of vehicles sold at the first viewing.
Created market leading image and video portfolios:
Feedback from customers indicated that the photos were of key influence in the decision to enquire further.
Engagement optimised short videos produced using lean production methods.
High-quality visuals used in sales listings – premium on asking price realised.