Entrepreneurial Mindset
I build digital products, services and identities, and execute growth marketing strategies to give businesses a competitive edge.My Profession
A Digital Business Consultant since 2009, executed bespoke campaigns that have empowered many clients to launch their websites and businesses.
Professional Expertise
Discovery and Search Engine Optimization
Growth hacking, retargeting, social and paid placement, data analysis, landing page optimisation, metrics and campaign tracking, link relations, microdata Schemas, penalty identification and treatments, management of outsourced solutions.
Marketing and Reputation Management
Customer forums penetration, organic growth strategies, social media campaigns, video content marketing, customer acquisition, loyalty, feedback, quality perceptions.
Branding Strategy and Multimedia Production
Photography, videography, motion graphics, visual identity creation, engagement optimised media using psychographic and demographic profiles.
UX Design and Development
Responsive websites, interaction/user flow mapping, content strategy, visual design, custom built Wordpress solutions.
Niche market E-commerce
Small enterprise startups, local focused market entry, specialty goods - low volume / high margin retail, professional services bookings agencies.
Business Operations
Communications integration for sales and administration functions, assurance solutions for small business owners, efficient translation of core business data for use in reporting, customer service and complaint resolution practices.
